With over 40 years of being a favorite of the Indian consumer, 5 Star still continues to be what it was back then – a novel concept in the chocolate world!
Launched in 1969, 5 Star soon became the star of every refrigerator and pocket; people could not resist biting into one. What made 5 Star so irresistible was the unique combination of chocolate, caramel, and nougat that set a new revolution in the making of chocolates. Never before had people bitten into something so chocolaty and deliciously chewy at the same time!
Walk into any local mart across the country and a golden bevy of chocolate beauties will arrest your eye! One of the key properties that Cadbury 5 Star is associated with, is its classic Gold color.
5 Star is - a golden classic with a savory caramel filling covered with hard chocolate. With 5 Star Fruit & Nut, which was launched in 2008, and 5 Star Crunchy, which was launched in 2005, the fan following of 5 Star increased manifold. People could choose between chewy caramel and crispy flakes covered with the good old chocolate
The current “Jo Khaaye Kho Jaaye” proposition of 5 Star has been enlivened by the lovable duo of Ramesh – Suresh, who get lost in the involving taste of 5 Star. The duo has gained huge popularity through successive media campaigns.
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